Creativity Research & Why we do What we do.

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Creativity is a 21st century competency that has relevance for individuals¹ ².

• Studies have shown that actively seeking creative activities enhances mental health and wellbeing and increases positive feelings³.  
• There is a changing speed and more demand placed on individuals and more jobs today require creativity⁴.   

At A-Z Creativity, we believe that creativity is the key to a happier and more fulfilled future & that arts education is an accessible pathway to exploring creativity. We believe that creativity will be the key to solving the complex problems of tomorrow. We can’t wait to work with you to help you begin your personal creativity journey!  

¹ Davies, L. M., Newton, L. D., & Newton, D. P. (2018). Creativity as a twenty-first-century       competence: an exploratory study of provision and reality. Education 3-13, 46(7), 879–891. https://doi.org/10.1080/03004279.2017.1385641

² Puccio, G. J., Mance, M., & Murdock, M. C. (2011). Creative leadership: Skills that drive       change (2nd ed.). SAGE Publications Inc. 

³ Brower, T. (2021, July 25). How to be more creative and boost happiness: 6 ways to get       inspired. Forbes.                                 https://www.forbes.com/sites/tracybrower/2021/07/25/how-to-be-more-creative-and-boost-happiness-6-ways-to-get-inspired/?sh=22a59db7d70b 

 ⁴Runco, M. A., Acar, S., & Cayirdag, N. (2017). A closer look at the creativity gap and why       students are less creative at school than outside of school. Thinking Skills and Creativity, 24, 242-249.