Creativity Research & Why we do What we do.
4P's of Creativity
The 4P’s of creativity are pieces of the puzzle that make creativity happen. They are:
- Person: this includes many aspects of an individual including personality, habits, attitudes, beliefs, and behaviors.
- Process: this encompasses motivation, communication, thinking, learning, and application.
- Products: this is the tangible form of an idea.
- Press: this involves the impact of the environment on creativity and how a person interacts with their environment¹.
At A-Z Creativity, we take all 4P’s of creativity into consideration when designing experiences for clients, knowing it takes the right balance of all four to create opportunities for creativity to flourish.
References
¹ Rhodes, M. (1961). An analysis of creativity. Phi Delta Kappa International, 42(7), 305-310.