Creativity Research & Why we do What we do.

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Creativity Defined 

In the field of creativity, there is not one consensus of how creativity can be defined, as the field is broad. Creativity does not happen in a vacuum. Ruth Noller, a mathematician and creativity scholar, communicates this through the equation 

                                                                                        C = ƒ ‎ₐ(K,I,E) 

Where C is creativity, ƒ ‎ₐ is a function of attitude, K is knowledge, I is imagination, E is evaluation, & may be read as: Creativity is equal to a function of attitude as multiplied by knowledge, imagination, and evaluation¹.   

At A-Z Creativity, we work with participants to foster attitudes of possibilities, educate participants with foundational knowledge in the arts, establish habits and skills for imagination, and develop personally meaningful practices of evaluation, encouraging lasting engagement in the practice of creativity.   

For A-Z Creativity, we know that creative acts and products are both original and useful². These acts & products may also: 

• Be surprising 
• Be novel 
• Have value³. 

At A-Z Creativity, we create opportunities for creative acts and products to happen. 

¹ Isaksen, S. G., Dorval, K. B., & Treffinger, D. J. (2011). Creative approaches to problem       solving: A framework for innovation and change (3rd ed.). SAGE Publications Inc. 

² Runco, M., & Jaeger, G. (2012). The standard definition of creativity. Creativity Research      Journal, 24(1), 92-96.

³ Acar, S., Burnett, C., & Cabra, J. F. (2017). Ingredients of creativity: Originality and more.       Creativity Research Journal, 29(2), 133-144.